Same Slices, Different Bottles: A Shelf-by-Shelf Autopsy of Orange Vodka Design
Stand in front of any American liquor store's vodka wall and you'll spot it instantly: a wall of citrus wedges, sunset gradients, and grove imagery all fighting for the same inch of attention. We talked to packaging designers about why orange vodka looks so uniform, ranked the shelf's biggest standouts, and got tips for turning your home bar into a display worth staring at.